The Pure Magic Lecture
As a creator, performer and teacher, Jay Scott Berry is recognized as one of the Masters of the Art. His impeccable style of magic has made him a regular performer at the some of the world's finest hotels and for some of the top global corporations. His lectures and masterclasses have received rave reviews and standing ovations worldwide. As a professional speaker, he is concise and articulate. As a creative force, his unique and diverse ideas have helped shape the current State-of-the-Art.
"In my entire career, I have never seen anything as convincing. It was real magic, delivered with precision timing and consummate skill." - Mark Wilson
Jay has spent over 25 years developing a master system for powerful visual magic. His practical gimmicks and versatile methods apply whether you perform close-up or stage magic, comedy or serious, for children or adults. He challenges pre-conceived notions of what is actually possible and inspires one to reach for a higher level of performance. But most of all, what sets him apart is that the illusions he creates actually look like real magic! The ultimate impact of the magical experience is directly relative to the strength of the illusions that you create. Make no mistake, if it looks like real magic, it will blow them away! Why settle for less?
"The most Magical Act I've ever seen!" - Dean Dill
Jay will perform and teach many original effects, including:
The Diamond Silk Fountain - From empty hands, a 24" silk appears that instantly becomes a multi-colored silk fountain. From this, a full, solid wine bottle appears and finally, a crystal wine glass!
Retrograde - This mind-blowing routine is being hailed as "The perfect cut and restored effect".  A satin ribbon is cut into 8 pieces and, in an instant, is restored. This starts clean and ends clean - pure magic!
The Immaculate Transformation - An ordinary spongeball visually changes into a matching colored silk. One of the most amazing visual transformations you will ever see. 
The Vortex Streamer Production - One of the strongest silk productions ever devised. Both hands are shown empty. A hole in space is created with the cupped hand, and a 68" rainbow streamer is produced!
Chameleon Knots - Two Diamond Silks are tied together and a knot is tied in each one. With a wave of the hand, the knots change places. The silks can be freely shown, even close-up. Another pass and they change back. The silks are untied and shown again. An absolute stunner!
The Lightning Switch - Widely considered to be the best bill switch ever. The hands are shown empty and a blank piece of paper is examined. This is folded and transformed into a $100 bill. With no false moves, it is handed out and the hands shown empty again. 100% clean!
The Lightning Switch Finale - Clean, quick and very visual! An examined $100 bill instantly changes into a larger $100 silk. A great stand-alone effect or the perfect way to take your bill switch to the next level.
Foiled Again - A fantastic new coin routine: a simple piece of tin foil, which can be examined, is shown and then visually changes into a silver coin. The coin vanishes completely and then reappears at the fingertips. Finally, it transforms back into the foil which can, again, be examined.
The JSB Topit System - Jay's original design, psychology and handling are recognized as the most practical and sure-fire Topit system ever. The ultimate way to upgrade your magic to the next level.
"A true visionary. There are only a handful of magicians who are masters of the Art. This man is one of them. Do whatever you have to do to get to one of his lectures or shows."
Anthony Brook, President of the SAM - Portugal
What's that you say? You don't have JSB Topits & Pockets yet? Well, no worries mate.
Joining the tour is Lisa Richards; professional magician, costume designer and an expert at installing Topits, Sleeve Pockets and the all-important Side Pocket Slits. Don't miss this chance to finally have Topits installed correctly. Just bring along your jacket or vest and she'll do the rest!
For prices, reservations and more info, please visit: www.sewmagical.com
The Pure Magic Lecture is a comprehensive presentation exploring the Art and Science of mystery, astonishment and pure wonder. Don't miss it!
Jay Scott Berry
www.jayscottberry.com